Description

Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.

Full Size: 0.27oz. | 8g

Mini Size: 0.1oz. | 3g

Awards:

- Best Clean Mascara, Allure's Readers' Choice Awards (2025)

- Cosmopolitan Readers' Choice Beauty Awards (2024)

- Best Clean Mascara, Allure's Readers' Choice Awards (2024)

- Best Clean Mascara, Allure's Readers' Choice Awards (2023)

- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)

- Best Mascara, Organic Spa Beauty Awards (2022)

- Best Clean Mascara, Allure's Readers' Choice Awards (2022)

- Best Lengthening Mascara, NewBeauty Awards (2022)

- Best Mascara, Her Campus College Beauty Awards (2022)

- Best Clean Mascara, Allure's Readers' Choice Awards (2020)

- Best Clean Mascara, Allure's Best of Beauty (2019)

- Best Natural Mascara, Glamour Magazine (2019)

Instant Results

100% said it lifts, separates + defines lashes*

97% said it doesn’t smudge, flake, or crumble**

95% said lashes look longer*

91% said it nourishes + fortifies lashes***

How to Use This Clean Mascara

• Curl Your Lashes: or extra lift, use an eyelash curler before applying.
• Lift With the Short Side: Nestle the short bristles of the dual-sided wand into the base of lashes and glide upwards to lift and define.
• Lengthen With the Long Side
• Use the longer, comb-like side to lengthen and separate each lash.
• Layer It On: Apply more coats for a bolder look.